09.00

Registration and Coffee

09.30

Chairman’s Introduction

SESSION 1 - MARKETS

09.40

The Global Market for Agrochemicals

Matthew Phillips,   Phillips McDougal

• Global Agrochemical and Crop Biotech Market Performance

• Key factors effecting current market conditions

• Expectations for the next five years

• Industry structure and consolidation

• R&D and the impact of seeds/biotechnology on company strategy

10.15

The European Market for Agrochemicals

Dr Antony Goulds, Kynetec

·   Accession of 10 new countries – implications

·   Future new member States

·    Agricultural policy – the implications

·    Where are the future opportunities

10.50

The Polish Market for Agrochemicals  

Agnieszka Salwach/ Marcin Chrobot    Martin & Jacob Ltd

• The market and players

• The effect of accession

• Major marketing strategies

• The future – opportunities

11.25

Tea/Coffee break

11.45

The Rise and Rise of the Non-Crop Market

Rod Parker,                 AIS Global

• The Big Picture – US$15 billion and growing

• Drivers of change

• What non-crop means for pesticide companies

• A consumer products’ future – how to understand it

SESSION 2 - PRODUCTS

12.20

The Betanal Story - Life Cycle Management in a Mature Market 

Manfred Weiser,      Bayer CropScience

• Industry options in off-patent situations      

• Continuous product innovation to meet customer needs    

• Branding strategy  

• Distribution approaches    

• Intellectual property/data protection

12.55

Market Growth and Penetration via Product Acquisitions

Martin Petersen,      Managing Director      Gowan Company

• The Gowan Group: focus on proprietary crop protection chemicals to serve the needs of niche markets and specialty crops

• Case examples of the acquisition, regulatory defence, production and sourcing strategy and commercial repositioning of products

• Lessons learned and options for the future growth

13.30

Lunch – Time to network and visit the BCPC Exhibition

14.40

Building a Pan European Product Portfolio through Partnerships           and Alliances

Kevin Price

Marketing Manager

Certis Europe

• Certis Europe structure and growth

• Importance of clear strategic objectives and market focus

• Developing synergies with our partners

• Adding value

SESSION 3 - REGISTRATION/DATA PROTECTION AND PATENTS

15.15

Task Forces - A Strategy for Co-operation

Ed Sharkey,        Ambechem

• US vs EU task forces
• General legal framework
• Commercial implications, apportionment of costs and costs to new members

• A strategy for company to company co-operation

15.50

Tea/Coffee break

16.10

Legal Issues Associated with EU Review and Re-Registrations Processes

Claudio Mereu,        McKenna Long & Aldridge

·   EU Review: applicable criteria and other criteria applied by the regulators (POP, PBT, CMR, etc.)

·    Re-registration: "step 1" compliance: equivalence check and data protection

·    Accessing the market as a generic: issues, strategies and case law

·   Draft Regulation replacing 91/414: from data protection to data compensation?

16.45

Getting a Product into the EU Market

Dr Nigel Uttley,         Enigma Marketing Research

• Overview – proprietary vs generic active ingredients and finished products

• IPR, registration and market comparisons of agrochemicals with pharmaceuticals

• Will the agrochemical market become more generic like the pharmaceutical industry?

17.20

Wrap-up session. Final Questions

Chairman’s closing remarks