This is the 5^th and most comprehensive report published by Enigma Marketing Research on the topic of generic agrochemicals. This report:- 

• Gives practical advise in registration procedures in all the major agrochemical markets
• Will help you to understand the problems in developing new generic agrochemicals
• Identifies many new generic active substances recently or soon to become off-patent

 Registration Procedures in the Major Agrochemical Markets – this section covers registration procedures, registration requirements for generic pesticides, data protection issues and a look at future changes to the registration systems of US, EU, Japan, Latin America, Australia and China.

 Developing New Generic Products – this section covers:-

 1.         Choosing the right generic and getting a generic to market and involves assessing four fundamental areas:- 

• The Marketing Environment
• Intellectual Property Rights
• Chemistry/Technology of Manufacture
• Registration Issues

2.         The European Union Market for Generic Agrochemicals

365 Active Substances (AS) are registered in Lists 1, 2, 3 + New Product List of EU Directive 91/414. All 365 are analysed for patent status - generic or proprietary. 

3.         Post Patent Defence Strategies 

Depending on the product concerned companies adopt certain strategies to defend market share post patent expiry. The following strategies are typically employed:- 

1. Technology – for example, are the AS or key intermediates difficult to manufacture?
2. Marketing – for example, can the market be segmented by mixtures containing proprietary products, how effective will product branding be?
3. Registrations - are the major markets in countries where registrations are difficult and expensive to obtain?

 Active Substance Profiles - Over 50 AS profiles are included. The profiles contained in this report will help you determine which strategy, or combination of strategies is employed by the patent holder.

 The report will be of interest to many different types of companies involved in agrochemicals including Generic Manufacturers, Marketing Companies, R&D based Multinationals, Contract Manufacturers and Intermediate Suppliers.

 Will you be successful in this difficult market? For further details visit www.enigmamarketingresearch.com or E-mail: Dr Nigel Uttley at emrgoostrey@msn.com

 Products profile in the report

 Website design advisor: Jane Slade (RACC) 

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