This one is for business development and marketing executives from both large and small companies, analysts and consultants. It's an event that you cannot afford to miss..
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This one is for business development and marketing executives from both large and small companies, analysts and consultants. It's an event that you cannot afford to miss.. |
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DEVELOP THE RIGHT STRATEGY OR PERISH ! The Crop Protection Business Seminar is an exciting new event, that addresses the critical commercial issues facing the crop protection industry. It is to be held on Wednesday 25 October 2006 at the Scottish Exhibition-Conference Centre (SECC) in Glasgow, Scotland. The Business Seminar concentrates on three key areas. All are important elements in the development of successful business strategies. 1. Markets – global, regional and country
2. Products – life cycles, differentiation, acquisition and post patent defence strategies
3. Intellectual Property Rights – patents, registration and data protection Four papers will focus on the market: Matthew Phillips (Phillips McDougall, Scotland) will provide an overview of the global market for agrochemicals and crop biotech products, discuss the industry structure and recent consolidation, and describe the key factors affecting the market and his expectations for the next five years; Dr Antony Goulds (Kynetec, UK) will focus on future opportunities in Europe, including the implications of the EU agricultural policy and the impact of the ten new accession countries and those still to join; Ms Agnieszka Salwach (Martin & Jacob, Poland) will give a detailed description of the Polish agrochemical market and how it is developing as a new EU member state; Rod Parker (AIS Global, UK) will address the growing $15 billion non-crop market for agrochemicals and discuss the main drivers for change in this often forgotten sector. Representatives of the agrochemical industry will discuss product life cycles and product acquisition strategies. Manfred Weiser (Bayer CropScience, Germany) will address life cycle management in a mature market. Martin Petersen (Gowan Corporation, US) will discuss how his company has achieved market growth through the acquisition of niche products for speciality crops and Kevin Price (Certis Europe, Belgium) will describe how Certis has built a Pan European product portfolio by developing effective partnerships and alliances. IPR, registrations and data protection issues are complex and a thorough understanding is fundamental to the success of any organisation – large or small. Ed Sharkey (Ambechem, UK) will share his experiences from many years of practical involvement in the management of task forces and will discuss task forces as a strategy for co-operation between companies. Claudio Mereu (McKenna, Long & Aldridge, Belgium) will describe his many years of experience assisting clients to understand the EU Review and Re-registration process. Dr Nigel Uttley (Enigma Marketing Research, UK) will consider the “generic versus proprietary” market balance and how the “Big 6” control over 70% of the agrochemical market. He will also compare and contrast the trends in the pharmaceutical industry with those of the agrochemical industry and how these may influence the future development of the crop protection market. Click here for the seminar programme Click here for information on hotels, restaurants and places to visit in Glasgow Organised by Crop Protection Monthly and Enigma Marketing Research
In conjunction with the BCPC |
